Dani Dyer’s In The Style clothing range breaks records as half a million fans of the Love Island star flock to the website
Since leaving the ITV2 reality show, Dani has gone on to focus on projects in fashion and beauty.
One of Danny Dyer’s daughter’s first projects was a clothing collection with In The Style, which is set to launch on 10 October.
However, a spokesperson for the brand revealed to OK! online the collection has already broken records for the brand.
Founder Adam Frisby revealed within just hours of the early access shopping going live, the website had half a million on it.
As well, he revealed the brand had 80,000 people sign up to the buy pieces for the collection before it launches as well as 5,000 units being sold in just two hours.
In fact, 70 per cent of Dani’s collection has been sold.
The official drop of the range will be at midday on 10 October.
Earlier in the year, Dani revealed her new project on Instagram with her 3.2 million fans.
The brunette beauty wrote: “I can’t believe this is happening. I can finally let you all know I’ve teamed up with my fave clothing brand @inthestyle to design my own collection.
“I’m still working on it all making sure it’s perfect and that there is something for every girl no matter what size. I am so so excited for you all to see it.”